LG Electronics India Pvt. Ltd. (LGEIL), a technology innovator in mobile communications, today announced appointment of John Abraham, Genelia D'souza and Abhay Deol as its brand ambassadors for LG Mobile phones in India. These leading youth icons & successful film celebrities represent LG brand values of excellence in performance which leads to seamless brand fitment.
As brand ambassadors, John Abraham, Genelia D’Souza and Abhay Deol will play a key role creating connect for the brand with the consumers. LG has planned an aggressive multi-media campaign covering television, radio, outdoor, cinema and internet which will be supplemented by print ads released during strategic periods.